I have been mulling around the idea of a men’s line for two or three years. 2020 changed a lot of plans, and many big ideas got pushed back. With the opening of our store at Tanger, it became more evident that we needed special products just for the guys. We have had many men using our products for years, but nothing was specifically branded for them, or that were available in scents without florals or tons of citrus. This past Black Friday, we released and market-tested our first “men’s” fragrance blend and it was a HUGE success. We sold out of our Woodsman Soap online in about 48 hours, and the stock reserved for our retail locations sold out within a week or so! I knew we had a winner.
Today, Christine is sharing more about what inspired our brand new products for men!
Our Woodsmans fragrance begins with hints of orange, grapefruit, and an infusion of sage that enhances a natural earthy quality. Lavender adds a soft floral and herbal touch to the heart of this scent, while oakmoss, amber, and tonka round out the base for beautiful, deeply masculine character. I think the best parts of this fragrance come from the oakmoss (the moss that grows on the oak tree), and the tonka scent brings a calm and full-bodied mix of sweet, spicy, nutty, herbaceous, and woody scents.
But you know we can’t just have one Exclusive Scent at HD Soap for gentlemen; we want to have options! Our second exclusive scent was formulated with the help of one of our consultants. Elisa came down for the day, and we played and made scents until we could smell no longer; we had truly gone nose blind, but it was worth it. This new scent is the perfect to release with our Valentine’s Day 2022 theme of amber, vanilla, and cherry! This new Exclusive Scent, called Black Cherry Suede, is the perfect masculine blend of black cherry, amber, patchouli, cedarwood, and vanilla.
We got creative with the colorants in this bar, but they provide color and purpose. While the Woodsman bar is a soft and silky soap, the From Scratch Black Cherry Suede contains a little bit of grit. The creamy tan part of the soap provides a fine exfoliation from its pumice powder content. The brown part of the soap is colored with beet powder and can actually tighten your skin while also improving your skin’s elasticity. It can also minimize the appearance of your pores and dark spots on your skin. The deep reddish color is from rose kaolin clay! This was added for men who may need the oils in their skin more balanced. This soap contains red or “rose” kaolin clay. It is great for detoxifying your skin and is one of the best clays if you have a blemish-prone complexion. This soap absorbs deep into the epidermis layer of your skin and removes excess oil without over-drying. This means it is great for combination or oily skin!
We hope to bring you a few more natural fragrance oil Exclusive Scents and essential oil Exclusive Blends over the course of 2022. If you have any favorite masculine scents, let me know! I love customer input. The ideas and suggestions are exactly what make HD Soap special!